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Title By the Numbers: The pros and cons of sampling modes
Source Quirk's Marketing Research Review, December 2008, pp. 18
Year 2008
Access date 01.09.2010
Abstract

Sampling methodologies come in all shapes and sizes. This article looks at various approaches are explores the value of combining them to get the most useful results.

 

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Year of publication2008
Bibliographic typeMagazine article
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Web survey bibliography (4086)

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